Be the perfect host for Rugby World Cup 2019


Take note of these marketing tips to help you attract even more guests and turn your establishment into the place to stay during Rugby World Cup 2019.

Be the perfect host for Rugby World Cup 2019

One of the most-watched sporting events in the world is back. Rugby World Cup 2019 is here to keep fans entertained for the next seven weeks. And just because it’s happening in Japan doesn’t mean that South Africa has to miss out on all the action. In fact, DStv has exclusive screening rights to all 48 matches of the tournament so rugby fans can watch the games in the comfort of their homes or by visiting any of our DStv Business clients.

As a DStv Business client with one of our Stay packages in your establishment, you’re in the perfect position to cash in during the World Cup. But just to help you out, here are some marketing tips to help you pull in even more guests and turn your establishment into the place to stay during this mega sporting event.

Kick off with World Cup packages

The World Cup is a great opportunity to offer unique experiences to your guests. You can introduce World Cup packages during the tournament that include rugby-themed activities and extras such as pre-game steak dinners, post-game braais and mid-game snacks that are included in the booking fees. Your guests might watch the games in their rooms, but having a chance to interact with other supporters before and after the matches will add a little more excitement to their stay.

Set up a fan zone

If you’re fortunate enough to have a common area with TV screens, why not transform it into a fan zone? Then you can encourage all your guests to watch the matches together for a more sociable viewing experience. You can decorate your fan zone with the South African and Springbok flags, vuvuzelas and the flags of other competing nations – if you absolutely must. We all know who you’ll be secretly rooting for.

Get the HD advantage

All 48 World Cup matches will be broadcast live in HD, so if your TV screens aren’t already set up for high-definition viewing, it might be a good time to get an upgrade because it makes a world of difference. You should also market this differentiator extensively. If guests know that all your screens are always tuned into the World Cup in HD, they’ll feel reassured that wherever they are in your establishment – gym, spa, bar or wherever else – they can keep up with the latest fixtures.

Put them to the test

You can actually turn the World Cup into a competition of its own. Score predictions are common among rugby supporters but when you sweeten it with a nice prize, you can really engage your guests in some fun. Tell them that they’re welcome to submit their score predictions for each game up to an hour before kickoff by calling or visiting the front desk. Whoever has the closest prediction wins a prize of your choosing. For those guests who will be staying with you during the time of the finals, you can ask them to predict the winner of the overall tournament.

Give your business the DStv Stay advantage today!