DStv and 947 take over St Catherine’s School, Germiston!


Lerato Tloubatla won an epic #1stDayTakeover for her son Tlotlego, courtesy of DStv and 947!

It was a day of laughter and fun as DStv and 947 invaded St. Catherine’s School, Germiston.

An activation that took place on 14 January 2020 - the first day of the new academic year - DStv and 947 came armed with awesome goodie bags for pupils, planning guides for parents and a R10 000 cheque for Lerato Tloubatla. She won the #1stDayTakeover competition that ran 25 November to 29 November 2019, securing her son Tlotlego an unforgettable first day of big school.

“He was so excited about winning the prize, he asked if we could get the R10 000 in coins so he could spend it at the tuck shop,” Lerato told DStv on the sidelines of the #1stDayTakeover. Both she and Tlotli were ecstatic that he’d finally received a celebration that was all about him. “His birthday usually takes place in the school holidays, so this is the kind of experience he’s always wanted and I’m so grateful to DStv and 947 for giving it to him.”

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DStv knows the first day of big school is a milestone day for the whole family.. That’s why we partnered with 947 to create an event that would be cherished by parents and kids for years to come.

We asked parents to tell 947 what they were most looking forward to about their kids entering “big school”. Participants were entered into a draw to win an epic #1stDayTakeover activation for their child, where DStv’s School of Laughter and 947 will visit their child’s school on the first day of the 2020 academic year and hand out all sorts of goodies including interactive weekly planners to help kids plan their homework, sport activities and DStv time.

“DStv loves spreading joy to our customers. That’s why the DStv School of Laughter will continue to bring #1stDayTakeover experiences to more schools across South Africa,” says Agisanang Masekela, Senior Manager: Content Discovery at DStv South Africa. “Parents of little ones are encouraged to stay tuned to DStv for more details.”


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The influence of a child’s home environment and parenting practices on early development is well established. In fact, studies show that interactions between parents and child in the first few years of life are especially important for early language, cognitive and socio-economic development.

According to Lerato, one of the things she loves most about DStv is the fact that she and her son can enjoy the same entertainment. “Shows like The Amazing World of Gumball, for example, appeal to both adults and kids,” she says. “I find the wittiness hilarious, while Tlotlego enjoys the characters and storylines. We watch these kinds of shows together all the time.”


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According to Thabisa Mkhwanazi, Executive Head of Marketing at DStv, it is this vision - to inspire timeless moments for parents and children to unite around a piece of entertaining content - that fuels the DStv School of Laughter. “Being a parent in South Africa is difficult for a number of reasons – not least of which is the constant worry about your child’s well-being,” she says. “What we’ve tried to do with the DStv School of Laughter is provide a safe space for children and parents to choose from a range of age-appropriate content that is entertaining and educational for them both. As a trusted partner for parents on the journey of raising children by, it is these moments – the silent bonding over a humorous show or the hysterical laughter over a character’s crazy antics – are what we strive to generate in millions of homes every day.”


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The DStv School of Laughter is excited to bring these moments to the St. Catherine’s Preparatory School in Germiston on the first day of the academic year in 2020.


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