Multichoice Group parts ways with TV Mall


Multichoice Group will no longer carry Africa’s first live shopping channel TV Mall on its DStv platform, as from 30 April 2020.

MCG will no longer be carrying TV Mall on its DStv platform, as from on 30 April 2020. The business has opted to streamline its offering and continue its product sales online.

TV Mall has been a beacon of change in the African broadcasting landscape, being the very first live shopping mall in Africa. The channel was launched on the DStv platform in 2018 and performed very well in the local commerce industry.

At Multichoice Group, we constantly review our content and channel offering to ensure that we give our customers local content that resonates with them at great value. “It has been wonderful to work with the TV Mall team, being the first African live shopping mall, they have been a true milestone in Africa’s broadcast industry,” said Aletta Alberts, Executive Head of Content Strategy at MultiChoice Group.

Nicky Fintz, CEO of TV Mall says: “During this time, we need to understand the dynamics of the market we aim to please, and we’re cognisant of the state of the economy during this pandemic. With that said, it has been a pleasure to have had the opportunity of being on the DStv platform which enabled us to have a bigger footprint in South African homes.”

“MultiChoice remains committed to providing the best local and international content for its customers. We are proud and appreciative of our association with TV Mall and will continue to provide the most compelling and entertaining content for our customers,” concluded Alberts.

TV Mall viewers can continue to enjoy the live shopping platform on www.tvmall.co.za.

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